📖 What is Open Coding?
In grounded theory, open coding is the first stage of analysis. You listen/watch with fresh eyes and label everything you notice — sounds, words, images, feelings — without forcing a framework. These raw labels are your initial codes. The goal is to break the text open and identify as many distinct concepts as possible before grouping them.
📖 What is Axial Coding?
Axial coding is the second stage, where you begin to connect your open codes. You look for categories (broader groupings) and explore the relationships between them — causes, conditions, contexts, consequences, and strategies. The "axis" is the pivot point connecting subcategories to a core category.
📖 What is Selective Coding?
Selective coding is where the theory comes together. You select one core category — the central concept that all other categories relate to — and systematically connect everything around it. The result is a storyline: a narrative that integrates your categories and begins to explain why and how something works the way it does.
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