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AURA Lab

AURA Lab · Teaching Library

Communication Theories

The whole field as one sky. Each star is a theory, tethered to every area it belongs to; related theories are linked. Drag to pan, scroll to zoom, click a cluster to focus an area — open any star to read it.

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Comm & Info Technology 15 theories Communication Processes 17 theories Health Communication 7 theories Interpersonal & Relations 17 theories Language & Linguistics 7 theories Mass Media 14 theories Media, Culture & Society 13 theories Organizational Comm 5 theories PR / Advertising & Marketing 6 theories Elaboration Likelihood Model Elaboration Likelihood Model Health Belief Model Health Belief Model Protection Motivation Theory Protection Motivation Theory Theory of Planned Behavior Theory of Planned Behavior Adaptive Structuration Theory Adaptive Structuration Theory Agenda-Setting Theory Agenda-Setting Theory Altercasting Altercasting Argumentation Theory Argumentation Theory Cognitive Dissonance Theory Cognitive Dissonance Theory Social Support Social Support Attraction-Selection-Attrition Framework Attraction-Selection-Attrition Framework Attribution Theory Attribution Theory Classical Rhetoric Classical Rhetoric Computer Mediated Communication Computer Mediated Communication Contextual Design Contextual Design Coordinated Management of Meaning Coordinated Management of Meaning Cultivation Theory Cultivation Theory Dependency Theory (Media System Dependency Theory) Dependency Theory (Media System Dependency Theory) Diffusion of Innovations Diffusion of Innovations Domestication (Domestication Theory) Domestication (Domestication Theory) Expectancy Value Theory Expectancy Value Theory Framing (Framing Theory) Framing (Framing Theory) Gatekeeping (Gatekeeping Theory) Gatekeeping (Gatekeeping Theory) Hypodermic Needle Theory (Magic Bullet Theory) Hypodermic Needle Theory (Magic Bullet Theory) Information Theory (Shannon-Weaver Model) Information Theory (Shannon-Weaver Model) Knowledge Gap Knowledge Gap Language Expectancy Theory Language Expectancy Theory Media Richness Theory Media Richness Theory Medium Theory Medium Theory Mental Models Mental Models Minimalism Minimalism Model of Text Comprehension Model of Text Comprehension Modernization Theory Modernization Theory Network Theory and Analysis Network Theory and Analysis Priming (Priming Theory) Priming (Priming Theory) Psycho-Linguistic Theory Psycho-Linguistic Theory Reduced Social Cues Approach Reduced Social Cues Approach Semiotic Theories (Semiotics) Semiotic Theories (Semiotics) Social Cognitive Theory Social Cognitive Theory Social Identity Model of Deindividuation Effects (SIDE) Social Identity Model of Deindividuation Effects (SIDE) Social Presence Theory Social Presence Theory Speech Act Theory Speech Act Theory Spiral of Silence Spiral of Silence System Theory System Theory Transactional Model of Stress and Coping Transactional Model of Stress and Coping Two-Step Flow Two-Step Flow Uncertainty Reduction Theory Uncertainty Reduction Theory Uses and Gratifications Uses and Gratifications Hyperpersonal Model Hyperpersonal Model Social Information Processing Theory Social Information Processing Theory Parasocial Interaction Parasocial Interaction Social Exchange Theory Social Exchange Theory Social Identity Theory Social Identity Theory Online Disinhibition Effect Online Disinhibition Effect Social Constructionism (Social Construction of Reality) Social Constructionism (Social Construction of Reality)

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All theories by area

The complete index — also the place to land if you would rather read a list than fly the map.

Communication and Information Technology

Communication Processes

Health Communication

Interpersonal Communication and Relations

Language Theories and Linguistics

Mass Media

Media, Culture and Society

Organizational Communication

Public Relations / Advertising, Marketing and Consumer Behavior