MC 451 Lecture Decks

Research Methods in Mass Media

One deck per class session. Sessions run S1 through S28 across the Tuesday and Thursday meetings. Each deck opens in your browser; use the arrow keys to move through it.

Session Topic Deck
S1 Orientation Open
S2 The Science of Storytelling Open
S3 The Open Workspace Open
S4 Lab: Setting Up Your Project Open
S5 Knowing and Knowing Well Open
S6 Intelligence Gathering Open
S7 Reading, Annotating, and the Literature Map Open
S8 Theory as a Lens Open
S9 Variables and Hypotheses Open
S10 Research Questions Open
S11 The Prospectus and Pre-Registration Open
S12 Structured Listening Open
S13 Manifest and Latent Content Open
S14 The Operationalization Gap Open
S15 Measurement, Reliability, Validity Open
S16 Codebook Studio Open
S17 Coding the Codebook Open
S18 Reading the Data Against the Codebook Open
S19 The Sample Open
S20 The Pilot: Kappa and Alpha Open
S21 Wrangling the Data Open
S22 Wrangling Lab Open
S23 Describing: Statistics and Graphics Open
S24 Describing Lab Open
S25 Inferential: t-test, ANOVA, Regression Open
S26 Inference Lab Open
S27 The Publisher Open
S28 White-Paper Studio Open